Investing in a Hartley Group franchise involves several costs. These costs help establish your business, provide access to the franchise model, and support you as you launch and grow.
The total investment will depend on factors such as your location, premises, staffing requirements, marketing activity, and the scale at which you plan to operate.
The initial franchise fee gives you the right to operate under the Hartley Group brand and access the agreed franchise system.
This may include access to:
Initial franchise fee: £0
The exact inclusions should be confirmed in the franchise agreement and full franchise information pack.
In addition to the initial franchise fee, you will need sufficient funds to establish and operate the business during its early stages.
Your estimated start-up investment may include:
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Cost area
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What it may cover
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Franchise fee
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Access to the Hartley Group franchise model and brand
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Premises
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Office rent, deposit, utilities, furnishings, and setup
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Professional fees
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Legal, accounting, registration, and business advice
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Recruitment
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Advertising, interviews, checks, on-boarding, and induction
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Training
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Required training and staff development
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Insurance
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Business, employer’s liability, public liability, and other relevant cover
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Technology
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Computers, phones, software, care-management systems, and connectivity
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Marketing
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Website, printed materials, local advertising, networking, and launch campaigns
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Staffing
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Management and administrative costs before income becomes established
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Working capital
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Funds to cover ongoing expenses during the early trading period
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Travel and transport
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Local travel, mileage, parking, and business vehicle requirements
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Contingency fund
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A reserve for unexpected costs or slower-than-anticipated growth
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Estimated total investment: £20,000 – £60,000
This figure should be presented as an estimate rather than a guarantee. Every franchisee should prepare a detailed financial plan based on their own circumstances and local market.
Working capital is the money available to cover regular business expenses before the franchise reaches consistent revenue.
This is particularly important in the early stages, when you may need to pay for staff, premises, insurance, marketing, software, and administration before receiving sufficient client income.
Your working-capital allowance may need to cover:
We recommend that prospective franchisees discuss working-capital requirements with an independent accountant or financial adviser.
Franchisees may pay an ongoing management, royalty, or support fee in return for continued access to the Hartley Group franchise system and support services.
This fee may contribute towards:
Ongoing fee: 8%
The agreement should clearly explain how this fee is calculated, when it is payable, and what services are included.
Depending on the franchise structure, franchisees may contribute towards national or network-wide marketing activity.
This could support:
Marketing contribution: 1%
Any local marketing costs should also be considered within your business plan.
Operating a modern home care business may require access to approved technology and software systems.
These could include tools for:
Additional costs may apply depending on how you operate your franchise.
These could include:
Not all costs will apply to every franchisee, so it is important to request a complete and personalised breakdown.
Some franchisees use a combination of personal capital and business finance to fund their investment.
Possible sources may include:
Any borrowing should be carefully assessed. Your financial plan should include expected income, operating costs, loan repayments, personal drawings, and a contingency reserve.
Before making a decision, you should understand:
We encourage all prospective franchisees to obtain independent legal, financial, and professional advice before entering into a franchise agreement.
Our mission is to deliver exceptional, high-quality care at home empowering people to live independently, safely, and with dignity in the place they feel most comfortable.
Hartley Group Ltd All rights reserved.